Written by: Grant Vanderwagen
Published on: 24 August 2017

Let’s get one thing straight, I am no sommelier or wine connoisseur, I am a young individual on the supplier side of the wine market. Now you know a bit about me and now here’s my perspective of the wine market in South Africa. Feel free to let us know what you think, we would love your feedback.

The wine market in South Africa is incredibly large with wine farms producing millions of litres each year. I will openly say that I think South Africa has the potential to be the leading country when it comes to producing some of the finest wines in the world. What do you think?

The fascinating thing for me regarding the wine market is that there is so many different aspects to it. There is so much effort and detail when it comes to wine in general, but the amount of processes wine goes through to get from the vineyard to the shelf is actually pretty unreal. The very cool thing about there being so many processes is that there is opportunity when it comes to building sustainable jobs within the wine market. This is a market that can honestly boost the economy in South Africa.

I know that South Africa is not at the forefront of the wine market throughout the world, but one thing I am certain of is that we are one of top producers when it comes to wine which means South Africa is no doubt near the front runners and can become the leading country.

Would you say that the wine market in South Africa is saturated? I personally think it is very far from saturated due to the amount of different avenues that one can go into when it comes to wine. Think about it for a second, we’re not just talking about wine producers and wine farms. What about the suppliers that specialize in wine bottles? Corks? Bottle caps? Labels? Even the Bottling plants? Based on the five things I just mentioned, there is more than enough room for everyone to get their share of the market.

All I ask from you is that you let this ponder in your mind for a while. If you’re in the wine market now or looking to get into the market, you’ll soon realize that there are big opportunities and this market in South Africa is really a one of a kind market.

Looking for some good numbers when it comes to the wine market over the last few years? Take a look at the links below for some epic insights.

SA Wine industry statistics: http://www.topwinesa.com/?page_id=8505

2017 State of the wine industry: http://vinpro.co.za/state-sa-wine-industry/

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